Belton Cheese to supply Tesco Finest cheeses

Belton Cheese, based in the glorious Shropshire countryside close to the Cheshire border, has secured a listing to supply Tesco with 3 lines for their Finest cheese range. The new lines, which include Rinded Red Leicester, Rinded Double Gloucester and Cheshire, represent a retail value of £1.5 million.  Forming part of a wider range, the Tesco Finest cheeses will be re-launched in all stores on March 3rd, citing new and improved recipes and carrying the Belton Farm sub-brand for increased provenance and authenticity. 

Commenting on the new listing David Harman, Senior Cheese Buyer at Tesco said, “We are delighted to be working in partnership with Belton Cheese and pleased that they will be joining the Tesco Finest range of cheeses. We really care about using outstanding quality ingredients made by experts who care and Belton truly epitomise this. Their ability to produce consistent award winning cheeses, handmade on the farm, using locally sourced milk makes them a perfect and welcome addition to the Finest food family.”

In addition, Tesco has also confirmed that they will be increasing distribution on Belton Cheese’s Organic Medium and Mature Cheddars both of which have been outperforming the market.

7th March 2011