Belton extends “Best of British” Cheshire offering in Waitrose

Perfect for the summer, Belton Cheese and Waitrose have once again joined forces to launch a unique Cheshire Salad Cheese sub branded Belton Farm for the “Best of British” brand.  This follows the successful launch of the brand as part of the Waitrose pre-pack cheese layout review in March.
Launching in 220 stores, the 200g pre-pack block is available for a special 6 week promotional price of £1.48, with an on-going RSP of £1.85.  Cheshire cheese is one of the oldest recorded named cheeses in British history and remains the UK's largest-selling crumbly cheese.
With a crumbly texture and mild salty taste, it’s the perfect British alternative to accompany a salad.
Chris Dawson, Waitrose Cheese Buyer said, "Waitrose is a very keen supporter of British dairy farming. We hope that this week’s launch of the new line   "Best of British Salad cheese" will help develop an alternative usage for Cheshire cheese and encourage customers to try using this cheese in a new way. We have worked very closely with Belton Farm in developing this exciting product and are sure it will be popular with our customers.”