Belton’s Best of British for Waitrose

In partnership with Waitrose, Belton Cheese has recently launched an exclusive brand called "Best of British".  As part of a new range of artisan cheeses, Belton will be supplying Waitrose with three traditional territorial cheeses (Red Leicester, Double Gloucester and Cheshire).  This range will feature strongly in all Waitrose stores following the retailers long awaited pre-pack cheese layout review which took place in stores last week. Waitrose is strengthening its better plus tier range of top quality artisan cheeses, as consumers continue to trade up to great flavour products and Belton Cheese is delighted to be part of this.

Chris Dawson, Waitrose Cheese Buyer said, "Belton Farm has been consistently supplying high quality territorial cheeses to Waitrose for 29 years. We have a very strong innovative partnership together for both product and recipe development.  Waitrose works with the very best producers on cheese and we are proud of our long association with Belton Cheese. In addition, we respect their ethos for the local sourcing of their milk as well as the lengths they go to ensure each cheese is of the right flavour profile and quality for us”.


24th March 2011